Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing?

Or that 84% of B2B marketers use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and increase sales.


In order for a business to grow quickly, they need to be able to reach a wide target audience as soon as possible. Without an active social media presence, your business is operating with one hand tied behind its back. Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media, marketing yourself to potential leads and customers becomes a lot more cumbersome.


Here are 7 ways in which social media marketing can benefit your business.


1. Your competition is getting social, so you should too

Did you know that 91% of businesses are using more than one social media platform? This isn’t something you want to fall behind the competition on, because it’s mu

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